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Billboard ad campaigns can get expensive, but a great campaign can yield huge returns on the investment.

One way to ensure that your billboard is performing at maximum potential is to make sure you're following some key rules to billboard advertising.

Show but Don't Tell

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Billboard advertising has proved itself time and time again to be an effective medium for building brands and helping businesses grow.

Much like any other type of advertising, static advertising requires a strategy before a business commits to putting their brand out th...